Ready to Makeover Your Business?

Once upon a time, I almost sank my family business. I assumed I knew enough about business to run a dinky little plumbing company. After all, I had spent about $100,000 of my parents’ money on my college degree in Business Administration, still, I didn’t know how to balance a checkbook! I got involved in my husband’s company after his partner died unexpectedly. Boy was I humbled! It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. Thankfully, I found terrific mentors, savvy contractors who taught me how to keep score in business, how to put a simple business plan together, and how to make money.  I help make ordinarily dry-as-dust business planning powerful, easy-to-do and fast-to-cash.

As a business makeover expert, I believe basic business information is empowering. Good people with an understanding of business can positively impact the world in a profound way. A society with a peaceful, ethical, honorable exchange of goods and services works.  In your business, in our country, and across the planet.


AND…Check out my Media Kit!

Ellen is the author of four business basics books:

The Bare Bones Biz Plan

The Bare Bones Weekend Biz Plan

Where Did the Money Go?

How Much Should I Charge?

Ellen is a columnist for PHC News, Business Journals, and lots of trade magazines– providing “in the trenches” insight that business owners can relate to.  As president of Benjamin Franklin, The Punctual Plumber, Ellen took the company from small group of contractors to a nationwide brand, $40 million in sales and 47 locations in less than 2 years.


I have followed Ellen Rohr’s career and have read her columns in different industry publications for over twenty years. Ellen is a champion of the trades and carries the torch well, thank you Ellen!

In 2011 and again in 2012 I had the opportunity to work with Ellen face to face. If you are considering any of Ellen's products or services don't hesitate. When I apply, listen and follow her advice I’ve found that money tends to flow into my pockets. The wisdom, love, and ongoing support she has provided has been priceless. She delivers! I doubled my sales in one year, got better organized, I'm a better boss, and my whole team is loving the work we do. This fan mail comes to you unsolicited four years after our first work together. Thanks for what you do!

Mike Hemenway
A-1 Sewer and Drain, Inc.


Thanks Ellen for all the hard work you put into helping us achieve "Financial Shape." Having solid numbers and trends have helped us to grow our company and develop financial goals. We appreciate the tenacity you have demonstrated in getting us to face and focus on the numbers.

Thank you, Ellen, from one Plumber’s Wife to another!!

Mary Gibb
Gary's Plumbing & Heating


Our experience working with Ellen and her team has been amazing!! Ellen’s energy is inspiring and she pushed us to get our financials right and also to start operating our business successfully with the right mindset. We have had nice, clean and accurate accounts since October and we have made sound business decisions already because the numbers don’t lie. Thank you so much to Ellen, Gail and Shauna, what an amazing and life changing experience!!

Gary & Mary Gibb
Gary's Plumbing & Heating


Jim Harper
PSI Plumbing


Working with Ellen was without a doubt a life changing experience. She was patient with me through the entire process and I have more confidence in myself and our numbers now. She was not afraid to tell me the truth even though she knew it would hurt BUT she did it with LOVE!!! She led us in the right direction towards being debt free and we are getting closer to that every day! SHE IS WITHOUT A DOUBT a big part of where our company is today! XOXO

Tanya Barron
Janssen's Cleaning & Restoration Consultants


Working with Ellen through the Financial Blast is eye-opening! I am amazed at how SIMPLE Ellen makes business. I feel in debt to Ellen for helping me to clarify, simplify and connect with my business. Ellen helped me to make the connection with the importance of creating a Biz Plan and getting our financials streamlined and current. I am now confident in making daily decisions for my company and haven’t thought this clear in business in my whole life. My strengths in business are becoming stronger and I contribute this to following through with what Ellen taught us.

Randy Moore
Day and Night


I want to thank you for all you have done for me. The Financial Blast program has been the best thing I have ever done. I am actually anxious to review the financials and take control of my business. We have also had some very profitable jobs lately and I am holding my pricing up and things are going very well. You have truly been the saving grace for me this year and I feel I have been on a trip of a lifetime to work with you. I am anxious to start 2015 with a new outlook and direction and to continue to make more and better changes in my business.

Jamie Miller
Millers Septic Service, Inc.


Susan Miller
Allied Plumbing & Heating


On behalf of our entire home service team at Flat Rate. We would like to give a huge THANK YOU!! to Ellen and Gail for all of their help in improving our business operations. Their passion and energy for success is of nothing we have ever experienced! Thank you for getting us set up in the right direction.

Les & Ryan Gumieny
Flat Rate Plumbing, Inc.


I’m so happy that Ellen came here to work with us. She helped us get focused. The Organizational Chart is a great tool. We were spending too much time micro-managing people. Now, we use the Org Chart to empower our team to work together to get things done.

Sam Scalia
Samcon, Inc.


Red Rhino


I would absolutely recommend working with Ellen. We love her energy and she is very positive, professional and fun to work with. She can take you from where you are financially and get you up to speed.

Working with Ellen has given me a lot more free time and I have started doing some things that I want to do. We are excited about all of the changes that we have made and we are now proactive rather than reactive.

We will still work with Ellen from time to time…She is now a friend for life.

Holly Wilbur


Thank you, Thank you, Thank you Ms. Ellen…

This has been quite a ride but so rewarding. We feel completely blessed to be one of your Financial Blast success stories. I am not so sure we would have had the same fantastic results in any other setting. I am super proud of us and we couldn’t be happier with the results…Money Well Spent!!

We will continue to stay on KFP and developing and documenting procedures. We are looking forward, as always, to our next time together…thanks for all you wonderful people do.

Mike & Melinda Cobb
Sudden Service


The biggest thing to me, being an office manager is that Ellen brought all management together to focus on how our accounting is set up and why it’s set up the way it is. And, the fact that Ellen could bring us as a group, creating more of a team, to focus together on how things work is to me, a feat of incredible proportions and of course a growth spurt I hadn’t expected.

I will add that, if we had not taken Ellen’s Financial Blast Phone Consulting Program we would still be floundering instead of knowing how our ship is built and being able to navigate treacherous waters with the skills of a seasoned Captain. Aye, Matey, it’s true.

Thank you Ellen!! You are the Best!

Thank You,
Christopher Beeker, Customer Service
Klondike Air, Inc.

Christopher Beeker
Klondike Air, Inc


Working with Ellen Rohr has been amazing! She has had such an impact on helping us to get organized and focused on the projects that are most important in improving our business, and always in a positive and energetic way. From implementing the weekly Financial Quick Check
to her Reward the Right Stuff
program, she has been such an asset to our company.

Heather Appleton
Appleton Campbell


Working with Ellen has been such a pleasure. Our meetings with her to discuss the material have been so helpful. Her program has been easy to use, follow, and implement. She uses real life examples to reinforce her material and has "been there, done that" in regards to strategies that work. We would gladly recommend Ellen's business plan program to anyone who has a pencil, paper, and a heart and passion for their business's success.

John Torres
Steam Away


Ellen changed my company forever! The most immediate change made was as we started to get into the company’s books I realized that what my bookkeeper/cpa was saying he was doing, he was not doing and being coy about my direct he is gone. Now there are no secrets! The numbers are real, we have a plan in place for review, and we know what questions to ask and where to get them answered if something looks off.

Jim Papalia
Papalia Plumbing & Heating, Inc.


Hi Ellen,

Today we rolled out the Scorecards to the plumbing techs.

It is really impressive how our manager used a story to get the technicians minds open. He opened the Success Ware schedule board and played a “what if” example with each technician as they looked at the board seeing what calls they had run, what was billed and how to score. The technicians were interested, engaged, asked good questions and understood the game.

Ellen, my mentor, I’m taking what you taught me and creating an environment that will improve our employee’s lives.

Does it get any better than that?

God Bless,
David Dalpe, Owner
Victory Heating and Air Conditioning Co. Inc.

David Dalpe
Victory HVAC


Hi Al and Ellen,

Just a note about this week…

It is now 4PM, just had a hot week with a holiday in the middle. Did a walk-around checking on team members in service…

CSRs are happy, calm and made DQ run and loving it. They said it was busy but as a team got it done. No unhappy customers and all calls are scheduled to customer satisfaction. Last year the CSR’s would be pulling their hair out taking calls and dispatching talking to unhappy customers. This year I had to ask “Are we slow? There seems to be no panic.” They responded that we are busy, very busy but we can handle it easily! What a difference one year and a great program makes!

Branch managers are out of the office supporting the field techs, not behind a desk. Result: No customer complaints that result in “fire fighting” and more calls done than expected resulting in a planned good schedule for Saturday and also giving some of the guys the weekend off to rest. Great Stuff!

Dave Dalpe, Owner
Victory Heating and Air Conditioning Co. Inc.

Dave Dalpe
Victory HVAC


"We understand on a daily basis what our hourly and daily cost of doing business is and what level our pricing needs to be. Budgeting, which was never done before, is now done and utilized. The best part of all is that we can do all of this without having to hire any new administrative personnel and more importantly without having to 'wait for the accountant to get our stuff back to us'."

"If you have an open mind and are ready to make a change for the better then I would highly recommend enlisting the services of Ellen and her team."

Jim Sparrow
The Water Specialist Inc.


"After participating in The Financial Intensive with Ellen, we can look at our books in a split second at any given time and know if we are making money. And, as long as we keep doing the tasks that Ellen has told us to, we will continue to know our financial position."

Gina Gasperini
Northeast Radiant


"Ellen has a laser-like focus and draws a bead on exactly what you need to accomplish and then helps to create a plan to get it done.

During Ellen's Financial Blast program, she helped us make certain that our books were scrubbed -- neat and tidy -- and that all numbers tied together correctly. She assisted in our migration from Quicken to Quick Books and helped to resolve each challenge that surfaced during the process."

Krista Bradford
The Good Search


"The biggest impact in working with Ellen? Operating from a KFP (Known Financial Position) and knowing the score. Ellen walked us through getting our financials current and accurate. This allows me to create a winning selling price and I am confident charging it. If you don’t know the numbers, then you just don’t know what’s working and what’s not - in marketing, sales and operations. When you know your numbers, the pieces can fall into place and you are able to move your company to the next level. If you own a business, The Financial Blast it will pay for itself."

Jake Loeffler
Brickliners Custom Masonry and Chimney Services


"I have worked with numerous consultants throughout my career, but never with one who provided so much “value added”...Ellen is undoubtedly THE BEST. I was successful but floundering with my financials before Ellen. Not only did she help get my financial situation in order, she also helped me set a foundation for my business and get in a position for phenomenal success with The Financial Blast. Ellen is a source of extraordinary enthusiasm - you can’t help but get excited about your numbers. I could not have done it without her (and who would want to?!?). She’s a true partner committed to your success."

Teri Black-Brann


"Ellen’s Financial Blast opened our eyes in understanding our monthly overhead, thus resulting in adjusting our carpet cleaning and janitorial rates accordingly. We are now at a KFP (Known Financial Position) and we are excited about our future growth. We feel the cost of Ellen’s course has paid for itself many times over! It now feels wonderful to be in complete control over our business finances."

Joe and Vicky Brennan
Service Plus


"We have hired Ellen twice over the past year and a half to jump-start our business and straighten out the kinks we put into it over the years. Since following her amazing guidance, we have increased our sales by (gasp!) over 120% this year so far. She has helped us put systems in place to keep us accountable and on-track for success, and help keep the chaos at bay in our business and lives.

She is absolutely masterful at handling people and helping them to focus on what is important so they can do more of what they enjoy. She is a cheerleader, financial consultant, relationship counselor and lion-tamer all rolled into one package! Kudos to Ellen!"

Ron Culver
Culver Architects, Inc.


"Ellen was so great, she really makes the process easier to understand. I loved getting our procedures in place."

Michelle Blemel


"Neither one of us really thought we would sell many books at this tiny little conference, but hundreds of books later! We are thrilled! We had a $12,000 Sales day! Thanks for all the inspiration, help, support, enthusiasm and genuine interest in our success.

Trish Saccomano and Kathy Bringhurst
KT Educational Enterprises


"After meeting with Ellen during The Financial Intensive program, it became clear where we are making money based upon our ability to analyze our weekly quick check forms. She is teaching us to charge the correct price for staying in business and make a profit, and how to watch your expenses so decisive adjustments can be made quickly to correct a dangerous situation."

Scott Hale
Scott R Hale Plumbing, Heating & AC


"I believe the best thing I could have done for my company was to earn the right to become a Power Partner of El and Al and I believe it will be the best thing you’ll ever do if you earn the right to become a Power Partner."

Mark Paup
Golden Rule Plumbing, Heating and Cooling


"The one trait that makes Ellen stand out above all the rest is her commitment to helping others achieve their dreams."

Ed and Vicky Turek
Turek's Plumbing, Inc.


"Everyone including myself has grown from the experience with Ellen Rohr and everyone at Bare Bones Biz. It was a great decision to have them in our company."

Tim Flynn
Winters Company


"Ellen Rohr is the reason that Radiant Plumbing is at a known financial position (KFP) today and what a difference it makes! We have operated in the dark for years and are now able to make sound decisions based on up to date, accurate information. Ellen helped us turn around our accounting nightmare and was very encouraging throughout the process."

Sarah Casebier
Radiant Plumbing Service


"At the time I hired Ellen, my books were sufficient for my CPA for taxes but they did not allow me to make good managerial decisions. For example, my insurance, labor, gas, materials, etc. all have gone up dramatically. How can I quickly determine what I should charge and still maintain my desired 20% net profit? How should I control inventory and tools and how should I carry these items on my books? What is an accurate system of job-costing to see what type of work is making me money? Which technicians are bringing in profitable jobs? These are questions I had and together with Ellen, was able to set up systems and re-arrange my books and chart of accounts to solve these problems.

If you are thinking of hiring Ellen. Do it! It will be the best investment you could make in your company. Best of luck!"

Dan Foley
Foley Mechanical, Inc.


"I'm 55 years old and I would like to retire in this lifetime! My four kids work in the business, and I am glad that they chose to work with me. However I realized I haven't fully prepared them to take the reins. And, as it stands now, there isn't enough fortune for all four next-generation families unless we grow this business. I knew I needed HELP"

Andy Stack
Andy Stack & Associates


"What I learned from Ellen? That just skimming the surface of the P&L and Balance Sheet is NOT good enough. You NEED to know what they mean, and how they interact with each other. What I didn't expect is that it would be so much fun. I use to hate accounting because it was so BORING. Now I look forward to digging in and finding out how much money we are making. I am happy with the results of my training with Ellen but I have to confess I will MISS my weekly phone time with her. She is a GREAT teacher and she knows just when to push or pull you!"

Glenda Moore
Integrity Plumbing, Inc.


"I had been through Ellen’s classes before and got as much out of it as I did the first time, or more. Worth every penny. We applied what we learned to help purchase another company."

Carol Frank
Tim Frank Septic Tank Cleaning


"I'm proud of the success that we've achieved. I started the company five years ago and we’ve grown to 20 employees. We’ve got more Air Conditioning calls than we can handle and we’re developing a reputation for reliability and service. As we've grown, however, our financial reporting had just gotten more complicated. I was so busy focusing on growth that I hadn't paid enough attention to profitability. And, I had gotten used to 'fuzzy''

Wayne Beck
Aladdin Air Conditioning